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Work experience
 

Workshop Digital, Richmond, VA

PPC Associate, May 2015 - Present

 

  • Develop and execute PPC strategies to achieve client goals using Google AdWords, Bing Ads, and paid social media ads.

  • Manage multiple accounts and maintain positive client relationships.

 
The AD Agency, Washington, DC

Marketing Intern, Summer 2014

 

  • Interacted with clients to create website content.

  • Managed client social media accounts and mass email services.

  • Engaged in public relations; writing talking points and press releases.

 

L.L. Bean, McLean, VA

​Sales Associate (Seasonal), 2012 - May 2014

 

  • Provided excellent service to encourage sales and customer loyalty.

 

Camp William B. Snyder, Boy Scouts of America, Haymarket, VA 

​Store Manager and Camp Counselor, Summer 2011

 

  • Managed all operations of store including other staff.

  • #2 most profitable summer in store history.

2010 - present

2010 - present

James Madison University, Harrisonburg, VA

2011 - Present (Class of 2015)

 

Bachelor of Business Administration

Major: Marketing    

Minor: Communication Studies

G.P.A.: 3.405

Dean's List: Fall 2011, Spring 2012, Spring 2015

 

Education
 

About me...

Programs/Services

  • Google Analytics

  • Google AdWords

  • Bing Ads

  • Hootsuite

  • Facebook

  • Twitter

  • Wix

  • Microsoft Office

 

Basic understanding of:

  • Constant Contact

  • Jango Mail

  • WordPress

  • Photoshop

  • Donor Perfect

 

General Skills

  • Leadership

  • Writing

  • Public Speaking

  • Time Management

 

Relevant Coursework
 

Internet Marketing Practicum
  • Participant in the 2015 Google Online Marketing Challenge, a global online marketing team competition.  The Challenge involves developing and executing an effective PPC campaign for a real client  using a $250 budget in Google AdWords.
  • Selected out of 70 applicants for 1 of 16 seats in the class.
 
Integrated Marketing Communications
  • Developed a complete IMC plan and presentation for Domino’s Pizza as part of the 2013-14 Marketing EDGE Collegiate ECHO Competition. 

  • Integrated advertising, promotions, packaging, public relations, and direct marketing.

  • Semifinalists, placing among the top 15% of all 200 entries.

 

 
 

 

 

Interests and Involvement
 

InterVarsity Christian Fellowship, JMU Chapter

Executive Board – Coordinator 

  • Lead weekly meetings of 12 people and planned chapter-wide programs for up to 600 people.

JMU Fencing Club

Waynesboro Symphony Orchestra

Eagle Scout

  • Highest honor in the Boy Scouts of America

 

 

 

Certifications

Google AdWords Certification

  • January 2015

 

Bing Ads Accreditation

  • February 2015

 

Hootsuite Professional Certification

  • January 2015

 

Skills

I am searching for opportunities to interview for full-time positions that would begin in summer 2015.

 

Email is the best way to contact me.

patrick.cusumano@gmail.com

 

The green button will link you to a PDF of my Resume/CV:

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