Testimonials
“Always very helpul and willing to do whatever is asked...Stays positive and calm in stressful times...He is a diligent and insightul worker.”
Debi Gasper, The AD Agency, CEO
"I worked on a team with Patrick - he has always been helpful, punctual, and had a way to apply different strategies to improve Social Media. Overall he was very helpful."
Arthur Smirnov, The AD Agency, UI Developer
"He was always 110% willing to dedicate as much time and energy as possible to obtain the results that the team expected. He proposed ideas in a professional manner and always took time to listen carefully to the ideas of other team members as well. Even when the project deadlines approached, he maintained a positive outlook and attitude."
Kylie Marinzel, International Business Major, JMU
Developed a complete IMC plan and presentation for Domino’s Pizza as part of the 2013-14 Marketing EDGE Collegiate ECHO Competition. Integrated advertising, promotions, packaging, public relations, and direct marketing. My team finished as semifinalists, placing among the top 15% of all 200 entries.
Course: Integrated Marketing Communications
Worked on a team to create a business plan from idea generation through final presentation. Integrated Marketing, Management, Operations, and Finance. Responsible for all industry research, and made decisions based on imperfect information while facing rigid deadlines.
Course: Integrated Functional Systems
Wrote a concise, informational brochure on building and maintaining a healthy workplace culture. All my information is based on reasearch journal articles, and my brochure is written in a popular press style.
Course: Interpersonal Communication
PROJECTS
Latest Projects
Below are a few of the projects I have worked on for various classes at JMU. You can click on the boxes on the left to see the PDF document of the project.
Current Project: Google Online Marketing Challenge
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Participant in the 2015 Google Online Marketing Challenge, a global online marketing team competition. The Challenge involves developing and executing an effective PPC campaign for a real client using a $250 budget in Google AdWords.
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Selected from 70 applicants for 1 of 16 seats in the class.
Created a rebranding plan for a local restaurant owner in Harrisonburg, VA. He was breaking away from his franchise, so my team and I had a lot of freedom to create a completely new brand built on demographic and psychographic analysis, and fleshed out with traditional and internet marketing reccomendations.
Course: Strategic Internet Marketing